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KBSI Perspective
The last televised cigarette ad ran at 11:50 p.m. during The Tonight Show with Johnny Carson on January 1, 1971.  In 1969, cigarette companies were the single largest product advertisers on television. I remember that it was a huge loss to the television advertising industry.  The fight to take tobacco off the air came under the direction of President Nixon, who smoked a pipe. Actually, before the U.S. Surgeon General’s Report in 1964 health studies emerged as early as 1939 that linked cigarettes to higher incidences of cancer and heart disease.  Where am I going with this history? Right to marijuana.  Oh, make that medical marijuana.  Comcast, the nation’s largest cable operator, was planning to run legal marijuana ads on their local systems in New Jersey, Massachusetts, and Chicago.  Of course, at least for now, it is linked to medical marijuana.  It’s would be the first of its kind on non-over the air broadcasting.  Due to creative differences Comcast temporarily pulled back the ads last week.  Comcast originally said the ads will only run between 10 p.m. and 5 a.m. but the campaign is serious. In New Jersey, the spots were to run 800 times in two weeks.  The company is called MarijuanaDoctors.com.  There are lots of unhappy campers about upcoming marijuana advertising.  Smart Approaches to Marijuana, an anti-legalization group said that the spots will be directed at people “staying up late who want to get stoned, and now they can claim a medical excuse….”  Can’t you see what is coming down the advertising path?  How about our pot will keep on lifting you higher and higher? Are you ready for it?  Let me know.Marijuana Advertising


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