Paducah Sports Park secures $1 million naming rights deal with CFSB

FOX23 News at 9 p.m.

PADUCAH, Ky. (KBSI) — McCracken County Sports Tourism has announced a $1 million naming rights agreement with Community Financial Services Bank (CFSB) for its new sports and recreation complex.

Following committee approval on Oct. 1, the facility will be known as Paducah Sports Park by CFSB under the 12.5-year partnership.

CFSB, headquartered in Benton since 1980, has grown into a key community partner, investing in education, economic development and local initiatives across western Kentucky.

“We are extremely excited to announce our partnership with CFSB,” said Chastity Heeren, general manager of Paducah Sports Park by CFSB. “Our shared mission of serving local residents and providing resources to improve communities makes this a meaningful partnership for years to come.”

Jason Jones, president of CFSB, said the collaboration goes beyond naming rights.
“Paducah Sports Park by CFSB is more than a venue, it’s a catalyst for family experiences, economic development and future growth,” Jones said. “We’re proud to partner in a project that will not only attract visitors and strengthen our local economy but also create a lasting legacy of opportunity for generations to come.”

The 130-acre campus, scheduled to open in March 2026, will feature 10 all-turf fields configurable for baseball, softball, soccer and football, along with three multipurpose shelters. The complex will also include the Stuart Nelson Park memorial and an 18-hole disc golf course.

Operated by The Sports Facilities Companies (SFC), the $65 million project is largely funded through the transient room tax. Officials estimate the venue will generate $155 million in direct economic impact in its first five years.

For more information and construction updates, visit Home – Paducah Sports Park.